Building brands that move with people.

A customer strategy practice helping brands
figure out what matters, where the opportunity is,
and what to do about it.

We love people
We spend time in conversation with people to understand their lived experiences and uncover the culture and context shaping your business.
- audience definition
- mindsets & motivations
- values & belief systems
- behaviors & social influences
- cultural & societal shifts
- emerging needs & tensions

What we do best:

We love brands.
We turn that understanding into a clear, distinctive direction for the brand.
- positioning
- brand platform & story
- vision & mission
- brand architecture

We love possibility.
We unlock brand potential by identifying where a brand can go next.
- opportunity spaces
- concept creation
- new categories & markets
- co-creation

Katie Kuhn, Founder

A senior brand and customer strategy leader with 19+ years of experience across global brands and early-stage ventures.

Katie has built and led strategy practices at Alive Ventures and Tattoo Strategy, partnering closely with founders, CEOs, and CMOs at moments of growth, reinvention, and inflection.

Her work spans food and beverage, wellness, beauty, hospitality, and media, with experience across Starbucks, CNN, Mastercard, Oprah, Condé Nast, Clover Sonoma, Lazy Dog Restaurants, and Veggie Grill.

Known for translating deep human understanding into clear strategic direction, Katie works at the intersection of people, brand, culture, and business. She is drawn to spaces where culture and human experience are actively being shaped, and where there is an opportunity to build something meaningful.

She is the co-founder of Age/ncy, a participatory platform exploring aging through co-creation, and a Board Director at The Pink Agenda, helping grow a national community and raise millions for breast cancer research. She also mentors early-stage founders on brand and positioning.