An Opportunity.

The most impactful businesses, the ones that don’t just survive, but thrive, are the ones most deeply connected to people.

life in the wild

Founder of WildCurrent

After 18 years of working with brands, I recognized a gap, a space where real human insight was being drowned out by assumptions, trends, and surface-level data. I have experienced too many brands and stakeholders making decisions in isolation, disconnected from the real-world experiences of their customers.

I built WildCurrent to change that. To bring clarity where there’s ambiguity. To build momentum where there’s hesitation. To make brands more human, more resonant, more alive in the world.

WildCurrent isn’t just a business; it’s a belief system. A belief that when brands move with deep understanding and conviction, they don’t just grow, they create lasting impact.

Hi, I'm Katie.

An Optimistic Future.

WildCurrent is still in its early days, but the current is strong.

I see it growing into a space that sets a new standard for how strategy is done, human-first, insight-led, and deeply transformative. A world where qualitative research isn’t a check-the-box exercise but a living conversation between brands and the people they serve.

This is just the beginning.

Let’s move.