We build brands that move with people.
WildCurrent is a Customer Strategy Practice that moves with the pulse of human insight. We translate human truth into business action. We don’t just study behavior; we decode the deeper currents shaping how people think, feel, and act.
We believe great brands aren’t built in boardrooms. They’re co-created with the people they serve. WildCurrent exists to bring the voice of the customer to the center of business decisions and to help brands not only find their truth but express it in ways that resonate and drive action.
Ways to work together
THE UPWELL
A rapid, high-impact sprint to surface the right questions and pinpoint strategic gaps. Through stakeholder immersion and targeted consumer pulse work, we reveal the insights that drive clarity, alignment, and action. Designed as a foundational step or a standalone engagement.
Discovery Diagnostic
THE RESIDENCY
A 6-week immersive program where brands and their customers come together in live, ongoing conversation, collaboration, and co-creation. Relationship-building with purpose. Structured as an in-house residency designed to fuel innovation, deepen connection, and create momentum for what’s next.
Co-Creation Program
Ongoing consulting for brands at pivotal moments of growth, reinvention, or uncertainty. This is where we go deep, crafting a strategy that is both human-centered and future-facing, with positioning, innovation, and strategic action that drive lasting impact.
Customer Strategy Consulting
THE PATHFINDER
The Undercurrent
A PULSE ON WHAT’S STIRRING BENEATH THE SURFACE
Every month, WildCurrent puts a question into the world. One that moves past the headlines, past the noise, and gets to what’s real.
The unspoken truths, the quiet tensions, the things shaping how we see ourselves, each other, and the world around us. You can answer anonymously, in a few words or a full story. Then, we listen. We gather what’s shared and reflect them back as a signal. A way to make sense of what’s moving through us right now.
Beliefs guiding us
THE MOST POWERFUL STRATEGIES ARE DEEPLY HUMAN.
Business is rational; brands are emotional. We translate between the two.
CO-CREATION IS THE FUTURE.
Brands that collaborate with their customers build deeper loyalty and impact.
CLARITY BUILDS CONVICTION.
When you know who you are and what you stand for, you move with confidence.
We’d love to connect.
HQ@wildcurrent.co
Based in the wild
San Francisco | Honolulu